I just read the CNN article (http://bit.ly/hSpDEM) about Apple suing Amazon over the"App Store". As mentioned in the article it seems that especially tech companies are pretty serious and surprisingly unfunny when it comes to trademarks or terms that they "own". Generally, it is not a cool thing if your product that you worked on so hard and long is suddenly hijacked by someone and becomes an even greater success for that person or company. On the other hand the terms or phrases that (tech) firms come up have to stick with a large audience and are thus often extremely generic. If you think of all the internet startups with any -ly or -ply or -avo or -ando ending. They are sound alike and the creativity regarding the name is quite questionable. In any case this is also a great tool to get publicity. All this seems so Ryanair-esque to me.